The Groundwork is a trading name of NN Psychology LTD. The Groundwork provides psychoeducational content, guides and group programmes for fathers. It is not therapy and does not provide clinical or therapeutic care. This notice covers your use of the thegroundwork.uk website and the products, guides and programmes offered under The Groundwork.
If you are looking for individual psychological therapy, that is a separate service provided by NN Psychology LTD and is not covered by this notice. It is governed by the separate NN Psychology privacy policy, available at nnpsychology.co.uk/privacy-policy.
1. Introduction
This privacy notice sets out how we collect and process your personal data through your use of our website, thegroundwork.uk, and the guides, resources and programmes we provide under the trading name The Groundwork.
By providing us with your data, you warrant to us that you are over 18 years of age. Our guides and programmes are intended for adults.
NN Psychology LTD (trading as The Groundwork) is the data controller and is responsible for your personal data (referred to as "we", "us" or "our" in this privacy notice).
Contact details
Our full details are:
Full name of legal entity: NN Psychology LTD, trading as The Groundwork (registered in England & Wales, company no. 14640467)
Email address: [email protected]
Registered office: 3 Swan Road, Seaton, EX12 2US
Correspondence address: Cliffe House, Anthony's Way, Rochester, ME2 4DY, United Kingdom
It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at [email protected].
2. What data we collect about you, for what purpose, and on what ground we process it
Personal data means any information capable of identifying an individual. It does not include anonymised data. We may process the following categories of personal data about you:
• Communication Data — any communication you send us, whether through a form on our website, by email, text, social media message, social media posting, or any other communication. We process this data to communicate with you, for record keeping, and for the establishment, pursuance or defence of legal claims. Our lawful ground is our legitimate interests, namely to reply to communications sent to us, to keep records, and to establish, pursue or defend legal claims.
• Customer Data — data relating to any purchase of our guides, courses, workshops or programmes, such as your name, title, billing address, email address, phone number, contact details, purchase details and payment details. We process this data to supply the products and services you have purchased, to send you booking confirmations, joining instructions, access links and the information necessary to deliver the course, workshop or programme you have booked, and to keep records of those transactions. Our lawful ground is the performance of a contract between you and us, and/or taking steps at your request to enter into such a contract.
• User Data — data about how you use our website and online services, together with any data you post for publication. We process this data to operate our website, ensure relevant content is provided to you, keep our website secure, maintain back-ups, and enable publication and administration of our website and business. Our lawful ground is our legitimate interests, namely to properly administer our website and business.
• Technical Data — data about your use of our website and online services, such as your IP address, login data, browser details, length of visit, page views and navigation paths, number of visits, time-zone settings, and other technology on the devices you use. The source of this data is our analytics and advertising-tracking systems, including the Meta (Facebook) Pixel. We process this data to analyse your use of our website, administer and protect our business and website, deliver relevant content and advertisements, and understand the effectiveness of our advertising. Our lawful ground is our legitimate interests, namely to properly administer and grow our business and decide our marketing strategy. Where the law requires it, we set non-essential tracking (including the Meta Pixel) only after you have given consent through our cookie banner.
• Marketing Data — data about your preferences in receiving marketing from us and your communication preferences. We process this data to send you our free guides and email sequences, to enable you to take part in promotions, to deliver relevant content and advertisements, and to measure their effectiveness. Our lawful ground is either your consent or our legitimate interests, namely to study how customers use our products and services, to develop them, to grow our business and to decide our marketing strategy.
We may combine Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and advertisements to you (including Meta / Facebook and Instagram adverts and other display advertising) and to measure or understand the effectiveness of the advertising we serve you. This may include creating and matching custom or lookalike audiences with advertising platforms. Our lawful ground for this processing is our legitimate interests, namely to grow our business, and, where required, your consent. We may also use such data to send you other marketing communications, on the ground of either your consent or our legitimate interests.
Special category (sensitive) data
The Groundwork is a psychoeducational service, not therapy, and we do not require special category health data in order to deliver our guides and programmes. We ask you not to share detailed health or clinical information with us through general enquiries.
There are two situations in which we may nevertheless come into contact with information about your health or wellbeing:
• Screening and suitability. Before a programme place is confirmed we may ask a small number of questions to check that the programme is a suitable fit for you and can be delivered safely. Where your answers reveal information about your mental or physical health, this is special category data. We process it only to assess suitability and safety, on the basis of your explicit consent, and not to diagnose, treat or provide clinical care. Where a programme is not the right fit, we may signpost you to more appropriate support.
• Information you choose to share. If you voluntarily disclose health or wellbeing information in a message to us, we process it to respond appropriately and, where relevant, to signpost sources of support. You can ask us to delete such information at any time.
Where we rely on explicit consent to process special category data, we will make that clear at the point of collection, and you can withdraw your consent at any time by emailing [email protected]. Any individual psychological therapy you may separately undertake with NN Psychology LTD is governed by the separate NN Psychology privacy notice, not this one.
Where we are required to collect personal data by law, or under the terms of a contract between us, and you do not provide that data when requested, we may be unable to perform the contract. If that happens, we will notify you at the time.
We will only use your personal data for the purpose it was collected for, or a reasonably compatible purpose. If we need to use your data for an unrelated new purpose, we will let you know and explain the legal ground for processing. We may process your personal data without your knowledge or consent where this is required or permitted by law. We do not carry out automated decision-making or any type of automated profiling that produces legal or similarly significant effects.
3. How we collect your personal data
We may collect data about you when you provide it to us directly (for example, by filling in forms on our website, downloading a guide, or sending us an email). We may also automatically collect certain data as you use our website through cookies and similar technologies, including analytics and advertising tools such as the Meta Pixel. Please see our cookie policy for more detail: [thegroundwork.uk/cookie-policy].
4. Marketing communications
Our lawful ground for processing your personal data to send you marketing communications is either your consent or our legitimate interests, namely to grow our business.
Under the Privacy and Electronic Communications Regulations, we may send you marketing communications if you have requested a guide or information from us about our products or services, or you have agreed to receive marketing communications, and in each case you have not since opted out. You can opt out of marketing at any time by using the unsubscribe link in any marketing email we send you.
Before we share your personal data with any third party for their own marketing purposes, we will obtain your express consent. If you opt out of receiving marketing communications, this opt-out does not apply to personal data provided as a result of other transactions, such as programme purchases.
5. Disclosures of your personal data
We may share your personal data with the parties set out below:
• Service providers who provide our website, email, customer-relationship-management (CRM), forms, payment and system-administration services. This includes our marketing and CRM platform, provided through Innovorise (a white-label of HighLevel), and our advertising and analytics providers, including Meta Platforms. Some of these providers are based outside the UK (see section 6).
• Professional advisers, including lawyers, accountants, auditors and insurers.
• Government bodies that require us to report processing activities.
• Third parties to whom we sell, transfer or merge parts of our business or our assets.
We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.
6. International transfers
We are subject to UK data protection law, which protects your personal data. Some of the service providers we rely on — including our marketing and CRM platform (provided through Innovorise / HighLevel) and our advertising and analytics providers (including Meta Platforms) — are based outside the UK, primarily in the United States. This means your personal data may be transferred to, stored, or processed outside the UK.
Where we transfer your data outside the UK, we ensure appropriate safeguards are in place to give it a similar level of protection, by relying on one or more of the following:
• transfers to countries the UK Government has determined provide an adequate level of protection for personal data; or
• transfers to US-based providers certified under the UK Extension to the EU-US Data Privacy Framework (the UK-US "data bridge"); or
• the UK International Data Transfer Agreement, or the EU Standard Contractual Clauses together with the UK Addendum, or other appropriate safeguards approved under UK data protection law.
If none of the above safeguards is available, we may ask for your explicit consent to a specific transfer. You can withdraw that consent at any time. If you would like more information about the safeguards we use, please email us at [email protected].
7. Data security
We have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed or accessed without authorisation. We also allow access to your personal data only to those who have a genuine business need. They will only process your personal data on our instructions and are subject to a duty of confidentiality. We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
8. Data retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting or reporting requirements. When deciding the appropriate retention period, we consider the amount, nature and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure, the purposes of processing, whether those purposes can be achieved by other means, and legal requirements.
For tax purposes, the law requires us to keep basic information about our customers (including contact, identity, financial and transaction data) for six years after they stop being customers. In some circumstances we may anonymise your personal data for research or statistical purposes, in which case we may use that information indefinitely without further notice to you.
9. Your legal rights
Under data protection law you have rights in relation to your personal data, including the right to request access, correction, erasure, or restriction, the right to transfer your data, to object to processing, to data portability, and (where the lawful ground of processing is consent) to withdraw consent.
You can read more about these rights at: ico.org.uk.
If you wish to exercise any of these rights, please email us at [email protected]. You will not have to pay a fee to access your personal data or to exercise any of your other rights. However, we may charge a reasonable fee, or refuse to comply, if your request is clearly unfounded, repetitive or excessive. We may need to request specific information from you to confirm your identity before responding. We try to respond to all legitimate requests within one month; occasionally it may take longer if your request is complex or you have made several requests, in which case we will let you know.
If you are unhappy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection (ico.org.uk). We would be grateful if you would contact us first so that we can try to resolve your complaint.
10. Third-party links
This website may include links to third-party websites, plug-ins and applications. Clicking those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
11. Cookies
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, some parts of this website may become inaccessible or not function properly. For more information about the cookies and tracking technologies we use, including the Meta Pixel, please see our cookie policy: [thegroundwork.uk/cookie-policy].